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Apple is set to host its highly anticipated "Surprise and Shine" event today (Wednesday, September 9) at 10 a.m. Pacific Time/1 p.m. Eastern Time. This event marks the debut of John Ternus as Apple's new CEO, following Tim Cook's transition to Executive Chairman. The event will be streamed live on apple.com, Apple TV, and YouTube Live.
Speculation is rife about the products Apple will unveil, with reports suggesting the introduction of the iPhone 18 Pro lineup and the company's first foldable iPhone, potentially named the "iPhone Ultra." Although Apple has confirmed the event details, it has not officially announced which products will be revealed. According to XenoSpectrum, the foldable iPhone could be a significant highlight, offering a tablet-style format similar to an iPad mini.
The event comes just days after Ternus assumed his new role as CEO on September 1. As MacRumors reports, this event is a symbolic moment for Ternus, who has been with Apple since 2001 and previously led the hardware engineering division.
While the exact details remain under wraps, the tech world is eagerly awaiting the announcements. For now, the focus is on the potential new products and how they will shape Apple's future offerings. Viewers can tune in to see what surprises Apple has in store.